AMERET FORGE
An independent business based in Florence, Italy.
What is AMERET FORGE?
AMERET FORGE brings together commercial, creative and advisory work within a single independent practice. Each project is developed according to its own objectives, requirements and context.
How We Work
Every project is directed by the founder. When additional expertise is required, specialists are involved according to the needs of the project.
Founder
AMERET FORGE is founded and managed by Ali Tashshamsabadi.
Founder’s Journey
The Journey Behind AMERET FORGE
AMERET FORGE was founded by Ali Tashshamsabadi, based on experience gained through different fields including creative production, design, craftsmanship, and business development.
Ali began his professional journey at the age of eighteen, working in creative production and storytelling. His first experience in cinema was as an Assistant Production Manager in a television film project, followed by years of work in cinema, television, and theatre in roles such as Production Manager, Assistant Producer, Writer, Project Consultant, Director’s Consultant, and Actor.
Alongside his professional activities, he studied Agricultural Engineering and Civil Engineering while developing practical skills through professional training in jewelry and gold craftsmanship.
At the age of twenty-seven, he moved to Italy to study Industrial Design. Living in a different cultural and professional environment allowed him to experience new approaches to design, production, materials, and problem-solving.
Over the years, working across different disciplines and projects shaped his way of approaching ideas, evaluating possibilities, and finding practical solutions.
AMERET FORGE was created as an independent practice to continue this approach working on projects, developing ideas, and creating collaborations where different areas of knowledge and experience can come together.